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Why is LastPass going in to the credit protection business?
LastPass is not going into the credit business. A large portion of our users have used credit bureau services and are concerned about identity theft according to internal surveys. The LastPass program is an ideal platform for communicating timely information, for example news about a sudden change in credit report, to the end users.
We already offer a number of tools to help users better protect and manage their online lives, and credit monitoring alerts align with our mission to help users be proactive in safeguarding their data and identity.