Why is LastPass mostly free?

Our goal in building LastPass is to fundamentally change the ease of use and security for every single Internet user in the world. We feel we are on a path to achieving this goal and are compelled to not exclude our technology advancements from those who might be economically disadvantaged. For these reasons, we rely on a freemium business model: all basic features of LastPass are completely free, but advanced features such as mobile phone support are part of LastPass Premium which can be purchased for a modest fee of $1 per month. If you derive benefit from using LastPass and can afford the payment, then sign up for LastPass premium today and help us change the world.

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